Marketing Library and Information Services

Topic outline

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  General

  This course analyses marketing in both its profit and not-for-profit context, drawing on a range of examples from libraries and information and other fields. The rationale for marketing will be explored, and the importance of strategy emphasised. Fund-raising, public relations, advertising, pricing and distribution will all be considered.  Students will learn how to segment a market and target appropriate segments, and how to develop a marketing plan. 

  • News forum
  • Final group project File
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  Topic 1

  • Distribution & Pricing
  • Distribution & Pricing File
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  Topic 2

  • Marketing Concepts
  • Marketing Concepts File
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  Topic 3

  • Marketing Environment
  • Marketing Environment File
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  Topic 4

  • Marketing Introduction
  • Marketing Introduction File
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  Topic 5

  • Public Relations
  • Public Relations File
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  Topic 6

  • Segmentation
  • Segmentation File